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We can apply action and reaction forces to football by using the example of a kicker kicking a field goal. The action force of this would be the kickers foot applying X amount of force to the football. The reaction force of this would be the football applying the same X amount of force back on to the kickers foot, providing resistance when the kicker hits the ball with his foot. We can see this clearer when looking at a free-body-diagram of the kickers foot, the football and the whole system.